Also, her closing call to action sounds more like a threat. You want to leave the reader with an avenue for follow-up, but don't intimidate them into responding. After all, they're not obligated to respond. You want to make them want to reach out to you for more information or next steps.
These documents are similar and are often used interchangeably. While they vary a bit from each other, they are used for the same purpose which is to show intent and an agreement to agree. Most are considered "nonbinding" unless the wording is included to make it binding.