Here's where the difference comes in between a cover letter and a letter of intent. With a cover letter, you likely already have a solid idea of what the job opportunity is, and how to position yourself for it. With a letter of intent, you have to make a slightly trickier balance—positioning yourself as qualified for a job that may not be clear yet. To do that, align your self talk around the company or the industry, making sure to highlight your skills and achievements that would make you a good fit for the company. You can also be specific about your level and experience. For example, you should make it clear that you're looking for a manager-level position if you don't want to be considered for more junior or entry-level roles.
By now, you probably think you're familiar with all the pieces of an application package and process. You have your resume (or CV), your cover letter, your list of interview questions. And if you have those together, updated and ready to go, awesome! But there's another potential piece lurking out there: a letter of intent. Wait, what? Is that the same as a cover letter? And if not, how do you write one?