Here are some other terms that may also be included: Confidentiality » the agreement and any information learned will remain confidential. Covenants » things each party must do while negotiations are taking place. Special Terms » any special terms that the parties agree will be in the purchase agreement, such as leaving certain items of furniture or hiring certain employees.
In the bad example, Jean is too vague, and has a few red flags, like suggesting that her last job didn't end well, and making an inappropriate joke about Scorpios to gloss it over. You can tell people you're great, but it's better to prove it by offering specifics, like she does in the better example. In the second example, Jean's letter body is more clearly organized, and makes sure to give the most relevant details about her career so far.